NomadTalks – How to run A/B-tests that actually work by Kalle Moen

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Join us for Kalle Moen’s talk, How to run A/B-tests that actually work – the secret to doubling conversion rate on key steps of your marketing funnel.

Kalle has for the last few years worked as Optimization Manager for Ramit Sethi’s and, where his sole job was to optimize marketing funnels and run large scale A/B-testing programs. 

In his talk he’ll break down:

– Why most A/B-testing is Bullshit
– A repeatable system he used to double site-wide email opt-ins just under a year which generated hundreds of thousands of dollars in sales
– How to apply A/B-testing methodology and the OODA loop to other parts of your life (dating?)
– How to find the biggest lever in your marketing funnel you should focus on

By the end of the talk you’ll know everything you need to know to set-up and run your own A/B-testing programs, and how to avoid the most common mistakes.

Please RSVP to reserve your spot, and if you can’t make it somehow, change your RSVP so your spot can go to someone else.

About Nomad Takeover with hOurSpace: 

A space where you can meet nomads on the day that you arrive. Open every weekday until 15 September. Work together alongside inspiring locals and other nomads and then hang out together during the evenings. There will also be fun group activities during the weekends. 

The Nomad Takeover with hOurSpace is your jumping off point for a great stay in Lisbon full of new connections and wonderful surprises! Day passes for co-working are at €10 and include a comfortable co-working desk, excellent internet, free coffee, and more. We also offer discounts on weeklong and multi-week memberships. Come by for a coffee at any time to check us out and have a chat.

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